Uncover legerdemain of advertising of close liver ill TV

Mr Li daughter of 18 years old was affected by fish second liver virus. Before half an year, he sees the liver ill ad that releases with the form of the lecture first, introductory is disease of liver of courtyard of traditional Chinese medical science of Beijing jade spring center of diagnosis and treatment, say 9 months can be cured, 3 period of treatment are treated bad free. In August 2005, mr Li is taking a daughter small the assay sheet of 3 this world drives Beijing to courtyard of Yu Quan's doctor of traditional Chinese medicine, one spent 5000 yuan, the medicine that opened two period of treatment is taken to the daughter, after two months, what result is done not have, watch TV again, discover advertisement still is being done, propagandist hospital has changed hospital of Taichun making gold. Not long ago, mr Li hurries to the hospital in Yu Quan to want to ask after all, discovery has been the person goes the building became empty. The person that at present our country has second liver virus to carry about 100 million much person, the reporter seeks advice from liver ill expert to be informed, like the daughter of Mr Li actually this is planted circumstance, they are common those who say is small 3 this world, belong to the person that second liver virus is carried, do not need the treatment that use drug temporarily. And TV ad is full of trap, concerned expert pointed out false liver ill advertising clearly for us a few big deceitful trick. Legerdemain of ill advertisement of liver of 　 　 　 one: 　 of 　 of exaggerated curative effect [advertisement] period of treatment is short, get effective fast, turn shade is fast also, the key does not rebound, do not arise be able to bear or endure property of a medicine, fast 20 ～ turn 30 days thoroughly shade recovers. Advertisement of liverish of a lot of cure ground of all with one voice cries piece: Size 3 this world turn quickly shade, turn shade time is much person 34 period of treatment, a short period of treatment, as to improvement symptom, restore liver function more be nothing difficult. Banner of Li Yue of director of 302 hospitals outpatient department introduces the liberation army, these " turn shade " conduct propaganda is false completely. 3 months volume 3 this world turn shade, this view itself is unscientific. 3 this world just reflect volume a condition of virus, medical term will tell non-standard, should say virus is cleared, it is very difficult to want cleared virus, rate of cleared hepatitis virus has 5% only. Treating normatively because of us, the cleared rate of virus is very low, the patient has urgent need to want to keep clear of virus, it is very easy to fall in this kind of state so by misdirect of non-standard TV ad place. Of second liver " big 3 this world " it is to point to: Antibody of exterior antigen, E antigen, core is electropositive, and in these 3 in, e antigen is likely turn as a result of the element such as pressure of natural, medicaments, immunity shade, odds is in 10% ～ 30% the left and right sides, exterior antigen turns the odds of shade is dinky, and core antibody barely turns shade. The expert points out clearly, at present domestic and international turn without 3 this world about the curative effect standard of second liver shade. Legerdemain of liver ill advertisement 2: "High-tech " 　 of banner 　 　 [advertisement] liver cell is like an egg, the surface has an oily coating, general Chinese traditional medicine, Chinese herbal medicine, Western medicine is water-solubility, everybody knows, water and oil are not of Xiang Rong, the medicaments of water-solubility is to cannot permeate what will exterminate virus in hepatic cell. Now, more than the viewpoint that virus exterminates in he speaking of discovering new-style animal drug can penetrate liver cell in an advertisement. 302 hospitals affect the liberation army Liu Shijing of doctor of 7 divisions director, M.d. , be engaged in combining traditional Chinese and Western medicine treat hepatitis 21 years. He tells us, liver cell film does not have the view with oily what at all. Liu Shijing says, this medicine is fat dissolve sex, it is animal drug, film of cell of OK and penetrable liver, because this cell film is oily, the medicaments of water-solubility is entered do not go, this is pure belong to nonsense, and much home TV station is talking about this problem, it is not only be contrary to at medical treatment common sense, it also is an incredible story this, write this fable that come out very bizarre. In addition, liver disease is false advertisement graft one twig on another, perpetrate a fraud, embezzle " accept rice technology " , " gene therapy " the phenomenal common occurance that waits for high-tech term to cheat a patient. Actually, at present a few new disease-resistant poison treat a method, if gene therapy, vaccinal therapeutics, oriented therapeutics still lies,the experiment studies level, did not obtain a license. And the specific that returns the orgnaization of medical treatment authority with regular neither one domestic and internationally to had announced some medicine is remedial second liver. So, those allege oneself have turn the person of shade specific, it is to have ulterior motives actually. Legerdemain of liver ill advertisement 3: Fictional " patient " 　 　 [advertisement] liver ill advertisement still has a the biggest characteristic is to like to list advise others by using one's own experience of vivid case of illness, picture on telecast we often can see alleged cured patient telephones seek advice or thanks, so are these case of illness true? Liu Shijing says, the telephone call that often disguise oneself as becomes a patient or the picture cuts: You see me I took this case your medicine 3 months, I had turned shade, or you see me this circumstance how, the expert is back-to-back after was over word stubble, the patient inside this is to hold in the palm completely, had arranged to you. Legerdemain of liver ill advertisement 4: Acceptance " privilege " 　 　 [advertisement] a few cogged intrigue are more and more general now, what is free census of assay, justice examine, medical price is hit fold wait for privilege, it is trap actually. Liver ill patient comes to this kind of hospital, although enjoyed free assay, but the reports sheet often is certain person n/med the process of preparing Chinese medicine however false laboratory test of assay is simple, the purpose just is cheated the hospital to knock brushstroke greatly with free name. So how should liver ill patient avoid this kind of pitfall when see a doctor? Banner analysis says Li Yue, you should see him above all whole the flow that see a doctor, what is he to the patient's purpose, it is to diagnose see a doctor or sell drug, differentiate this 2 o'clock is very important, because some patient liver function are first-rate, do not need to use drug, open one pile medicine, the purpose lets you use drug namely, patient of this kind of circumstance is about vigilant. As we have learned, the person that at present second liver virus affects our country achieves 130 million above, according to statistic, there are 2 ～ about in patient of 1000 second liver 3 final meetings produce cancer of the liver, 15 final development become liver cirrhosis, 1.2 can produce heavy-duty hepatitis to 2, how can many 980 patient spend the rest all one's life. Accordingly, to second liver patient, everybody does not need to undertake medicationing. (responsibility edits: King sea E)