Coping with poison of second liver disease-resistant just is " correct path "

Was being tasted to medical health care 2005 is for the market uncommon year, so many " new politics " make an enterprise confused. Toward where does the industry go? Toward where does the company go? Everything stands beforehand, do not abandon beforehand! In the competition that tastes rise from all directions of market smoke of gunpowder in medical health care, the market situation that knows each fractionize industries in detail is successful key undoubtedly. For this, group of fractionize market edition gathered together each in tasting the market to medical health care fractionize industries that reporter of many our newspaper and each expert interviews and write take the analytic implied meaning of situation, the hope can give investor a few inspiration. (Accurate the first day when catch a stock to rise! Enter... ) 　 estimates according to the expert inside course of study, at present size of market of domestic liver drug is controlled in 10 billion yuan, among them in officinal preparation occupies many yuan 20. In light of the data that publishs from Ministry of Public Health, second liver incidence of a disease still maintains the momentum that resides Gao Hezeng to grow, liver of 120 million second suffers from a group to propping up size of enormous liver drug market. Current, medical market forms liver to be divided roughly for 5 big board piece, market competition basically is centered on medicaments of virus of the liver that fight second, although medical bound claims again and again,still cannot keep clear of thoroughly the second liver virus inside human body. Protect liver drug market: Functional lock decides clarity, data of 　 of market of contention liver ill brim shows, our country protects liver drug market to stabilize growth, arrived 1999 between 2004 annual increase rate exceeds 15% , sale dimensions already amounted to 2.87 billion yuan 2004, forecast in the near future, the medicine that protect liver still will stabilize growth continuously, sale was 3.12 billion yuan 2005, sale can amount to 4.13 billion yuan 2008, development foreground is hopeful. The apperception that protect liver learns all sorts of medicaments, Chinese traditional medicine that protect liver kind product and health food kind wait like replenishers of tea of be good at liver, microelement, in demand big and the liver drug market that of short duration does not have specific, mix with quality cheap get victory, held closely light, medium degree of hepatic disease and seek " disease-resistant poison is treated " the liver disease patient of all up and illness stability, functional confine gets used to disease interval in what protect liver of liver, fatty liver, alcohol, the lock decides concept of be good at liver and his target consumer, contend for market of liver ill brim, enlarge a sale steadily. As a result of historical reason, make new the breed that enters this kind of market flinchs, unless be aimed at market of liver ill brim to have very good curative effect or very strong sale pattern to appear, otherwise, appear very hard the situation of intense competition. Fight virus chemical: Analogue of nucleotide of 　 of clue of the dew at the beginning of the pattern that shuffles greatly is the heat that in recent years disease-resistant bane content studies, progress is very rapid. Of company of Shi Ke of arrowroot orchid element produce " He Puding " the masterpiece that is nucleotide analogue. He Puding entered China to sell 1999, included national medical service to protect 2000 with medicine, in those days sales revenue amounts to 400 million yuan (China of Shike of Zhan Gelan element in those days the 1/4) that total battalion receives, sold nearly 900 million yuan 2003. In November 2001, element history overcomes Ge Lan denounce endowment builds the manufacturing base with the largest whole world 1.2 billion yuan in Suzhou, this locality dies man of manufacturing congratulate general. However, at this late hour, "He Puding " got new enormous challenge. 100 when the disease-resistant poison new drug of company of beautiful Shi Guibao " favour for Ka Wei " , already was given seniority of preferential examine and verify by American FDA at present. Current, this medicine applies for the job to also undertake in intense ground in Chinese enrollment. The data makes clear, "Favour for Ka Wei " 3 period clinical trial shows his to treating a disease first rummy husband decides support of the people the patient of invalidation is restraining virus intensity, improvement the action of hepatic histology respect and fight be able to bear or endure property of a medicine, decide than rummy husband more get the better of one prepare. Patent of He Puding whole world will expire in September 2006, and replacement is tasted " ester of A Defu Wei " patent still did not obtain Chinese authorization. The market prospect with second liver inviting medicines and chemical reagents, make prepare for battle joins look forward to of domestic numerous medicine in succession competitive cavalcade. The basis publishs a material, up to by March 2004, home shared 54 orgnaizations application " ester of A Defu Wei " those who reach its preparation is homebred register, bureau of national medicine inspect accepts 8 formally 16 " ester of A Defu Wei " clinical research applies new drug, among them 5 already are sent batch. Partial manufacturer already was entered permissibly 2 period clinical trial. Industry public figure thinks, once company of Shi Ke of arrowroot orchid element is taken " ester of A Defu Wei " patent, similar " Luo Ge lists ketone " patent lawsuit will happen in Ge Lan element again between numerous company of Shi Ke company and home. Without giving thought to lawsuit how, in the near future inside, liver medicine advocate battlefield reshuffle unavoidable, new round market contention, already Shan Yu is about to come wind full building. Nucleotide analogue is not when treating second liver apple-pie, cause virus mutation and the deadly defect that the bounce after stopping drug is this kind of medicaments. From 2003 since second half of the year, especially " southern on the weekend " oppugn He Puding, liver disease treats the malpractice of sexual chemistry medicine to be paid close attention to extensively, the problem basically centers in: Whether to get used to disease to be exaggerated? Does poisonous side-effect cause enough attention? How long does period of treatment want after all? How to evaluate remedial effect correctly to wait. The immediate impact that chemical liver medicine gets comes from a patient to be waked up with medical safety consciousness and the clinician begins to become cautious rise. He Puding " harmful response crisis " , make this product for a time slow-moving, suzhou factory is produced can serious superfluous. Fight virus Chinese traditional medicine: The liver drug product that all north of plant medicine 　 that focusing has curative effect truly send sale to had been operated, hold a memorial ceremony for of all without exception rises " virus of the liver that fight second " old standard, "You are sung I come on stage, each are gotten coquettish 29 years " , investigate its short-lived reason, it is product strength finite. Below the sale shift of crude free from worries and petty ideas, product curative effect is sent more appear pale, bring about a product short-lived. Medicine studies document shows, through the filtration that study outside rigid system and studies inside body, make clear medicine of pair of plant of effectual of second liver virus quite at present (Chinese traditional medicine) pearl is only careless (Xie Xiazhu) , home remedy of excel of medicine made of two or more ingredients becomes the consensus of domestic liver ill medicine, pearl grass is to fight second liver virus to consider to be mixed at most the most hopeful officinal plant (" virus sex hepatitis " , people sanitation press, the 497th page. ) additionally bitter ginseng element and gallnut also are alluded. Be in " forum of height of prevention and cure of disease of liver of medicine of first traditional Chinese medical science " on, chinese doctor learns expert attending the meeting to give height is evaluated. The two products Hemingway that at present Central Plains of liver drug market chases the deer-fight for the throne and Han Dakang, each has his strong point. Hemingway carries the idea of marine medicaments, large investment, yield greatly, be worth to expect. If where manages,Hemingway's vital soft costal region is ambiguous industry of sea Er drug and the conflict crisis of sea Er brand and product strength show. Han Dakang, carry Korea idea, taoist priest of all corners of the country, whether avoid advertisement is superintended and the liver ill patient with how be waked up already mature afresh is right the treats the effect accredit of health food, become Han Dakang's biggest hotspot, if curative effect is propped up lack of power, han Dakang is transitory already became it seems that finality. Immune conditioning agent: The conditioning agent of immunity of competitive category 　 of inferior position is cleared the mechanism of second liver virus is the immune function that improves human body, function of immunity of oneself of support human body perfects the purpose that will achieve cleared virus. Although this kind of product on the market can enhance function of human body immunity on certain level, but curative effect loses generally quite, still do not have at present reliable can help human body the product of particularity immunity conditioning agent of virus of liver of particularity identifying, cleared second, market sale case also lack be apt to but old. Interferon market: Before the hardship in awkwardness travel 　 regards curative of a gleam of of second liver virus as content, the advantage of interferon is the immune power that still can enhance human body oneself while disease-resistant is poisonous, effect is more lasting, can reduce the occurence rate of liver cirrhosis and liver cancer, virus mutation won't appear after stopping drug. But its defect is to fight virus action to lose quite, and poisonous side effect is more, cause flu appearance disease besides the likelihood group besides, still can cause leucocyte, plaque to decrease, and have trichomadesis, depressed wait for circumstance happening. In the meantime, its price is higher also, use entrance interferon treats second liver, charge of a year exceeds 20 thousand yuan of RMBs. Homebred interferon although the price is cheaper, but curative effect and entrance product also have not little difference really, use not quite convenient also, need injects, use for a long time, the patient is able to bear or endure hard suffer. The awkwardness that homebred interferon is faced with comes from the price to go low ceaselessly, the channel that curative effect stability is differred and turns white-hot with each passing day competes, this also is the predicament that homebred interferon casts off hard. Chinese traditional medicine liver drug market: Of boreal group sale love what with 　 of field chasing the deer-fight for the throne Chinese traditional medicine makes medical sale to love to mix most most field chasing the deer-fight for the throne, apply mechanically film " the world does not have a thief " a medium classical actor's lines will explain it seems that very apt: Chinese traditional medicine " devoid technology content " the room that also had wanton play, perhaps this also is brandish of sale of group of liver medicine north do not go " painful " . Before 2000, amount to capsule, Jin Ma with the base of a fruit liver of second of liver peaceful, ursine bravery, medium grand liver is lienal health with 25 flavour loose Shi Wan brand that head creates market beautiful accomplishment in succession, make odd variety year sales volume passes 100 million yuan product. After 2000, fast establish special, Gan Bikang to be popular, fast the outstanding achievement that establishs 800 million yuan to create year of sale especially, continue to the end of 2003. Gan Bikang is in the ground what prefectural class market is creating him with the means of commonweal activity is brilliant. Liver medicine sale of nearly 10 years, tell from sale shift, experienced the base of a fruit to amount to capsule " sale of strong concept Tibetan medicine " capsule of poisonous second birth of Qing Dynasty of liver of times; gold " the celebrity effect sale that galaxy assemble, curve saves the nation " times; fast stand especially " mechanism is persuaded look very beautiful medicine sale " times; Gan Bikang, current liver drug market because by successive and strong development, hard injury is very much. Main show is in, it is excessive sale in emphasize curative effect overly, cause the sale accredit crisis of consumer, total to Lin Lin sale means holds total Chinese traditional medicine in the arms suspicion is wait-and-see the; of state of mind that feels disgusted even 2 it is medium the officinal concept that treat liver by overspend, cause consumer to sell at a discount greatly to the accredit of Chinese traditional medicine. Excessive sale turned a lot of patients hospital market, those who make foreign liver drug " turn round guest " . Additional, go through the mill of 10 years of sale, the take turns such as activity of service of examine of newspaper of advertisement of sale shift such as, conference, clip, privilege, make one's rounds, commonweal is used old, lack new idea, innovate urgently. Still have, the good and bad are intermingled of liver ill specialized subject, there is no lack of among them have the aid of the therapeutics of all sorts of variety, hitting vaccine of liver of triplex, 5 couplet, gene, second, immunity revulsive, holographic all sorts of concepts such as cure, in powerful advertisement conduct propaganda falls, lest check, privilege is mixed the expert's banner, hit out again and again. Sale of liver drug market calls rational recursive 　 to face environment of increasingly complex liver drug market, the advertisement times of liver medicine is already terminative. Chinese economy large ship sails the harbour that consolidates market order, the false illegal advertisement of medicine, medical treatment and health food is become 2005 3 rectify a key greatly, current, management department strengthens pair of the press advertising to superintend strength related the country, already apparent keep within limits high speed of this kinds of advertising rises situation. As the die of times of advertisement of media of liver drug public, the sale of real significance is about to pull open prelusive, medical sale was entered " money wisdom times " , accomplished north to send sale for a time brilliant " weathy advertisement smashs the market " or " appearance of a newspaper makes the world " sale mode is about to become as transient as a fleeting cloud, liver drug market calls the regression of rational sale, medical sale more and more advocate " decide Hui Shuangxiu " Xiu Lian. Sutra says: "Slant the Ding Fude that repair buddhist, do not learn wisdom, of the name say I; slants learn wisdom, do not repair buddhist to decide blessing heart, of the name for mad. " calm, it is the sale strategy that can last steadily, calm power is insufficient, the common fault; that is boreal group sale intelligent, it is the skill that the market runs and sale shift, it is north send sale eminent and uncommon length; faces Zen abstruse justice, we can say " Ding Shaohui is much, does growth evil see " be 10 years of summary of boreal group sale? We have reason to be opposite the future of liver drug market with confidence, green hill is in as before, sale waits for extraordinary. (the exercitation edits: Plum apricot)